When you have an idea for a website, you will soon hear how easy it is to build one from scratch by yourself. Free and dirt-cheap web templates are available wherever you look, and the process seems so easy it is hard to ignore.
In some cases, these types of template offerings work well. In fact, we have praised them before on this very website. However, it’s important to understand that there are certain limitations when using these services – and you need to know what you are letting yourself in for.
With this in mind, we thought we would put the boot on the other foot of our previous article, and reveal some compelling reasons why you should avoid templates when building your site.
It won’t be perfect
You might find a template that comes close to your expectations, but the simple truth is that you will never find perfection. And when it comes to the web, and providing an experience that matches your ideal customer’s needs, perfection is a requirement, not a desire. There are many limitations with using templates, and your ideas and thoughts will be restricted. It’s a little bit like trying to shoehorn a piece of the jigsaw into the wrong place – you will never get the perfect fit no matter how much you try.
It won’t be original
It’s never been more important to stand out online than it is today. And the cold truth is that if you use a template, you can guarantee dozens – maybe hundreds – of others are doing the same. Sure, if you want to get your website live as soon as possible, templates offer you a simple opportunity. But you will have to start thinking about investing in proper website development sooner rather than later.
It won’t be clean
Some website templates are excellent and have clean coding that is easy to work with. The vast majority, however, are fudged together and complicated, due to poor programming. Now, the very fact you are using a template at all suggests that you don’t know how to code. And this means you wouldn’t know the difference between clean and messy programming if it punched you in the nose. The problems are evident – messy and complicated coding will make it impossible for you to fix issues, and incredibly difficult even for an experienced software engineer. The cheap option might be a good temporary fix, but it will end up costing you a small fortune when things start to go wrong.
It won’t perform
Very few website templates will give you a platform that makes everything else – such as SEO – easy. In essence, they are just a body – something a visitor to look at – and have little in the backend to support your greater needs. Many templates often come complete with heavy graphics and Flash animations, which might look the business, but result in a bad performance. If you want to improve your search, reduce your page load times, and enjoy better results, throw away the template and use a developer instead.