Have you heard the news? Physical forms of marketing are dead, and the future is now entirely online. That might be a slight exaggeration, but you should be focusing most of your marketing funding and efforts on online resources. The good news is even if you do this, it will not cost a fortune. Marketing online is cheaper than physical forms of marketing and is very effective. If you have already started marketing your business online, then you probably know SEO, CRO and content creation. But if not, then let us show you the light.
SEO is the holy grail of online marketing for businesses. SEO stands for search engine optimization. Breaking it down, it is all about ensuring that when consumers type a word into Google, they find your company site. Assuming the word they typed in was related to either your business or your location. A simple way to do this is by ensuring the words consumers search for are present on your site. For instance if you have a company that sells cars you should have the brands, models on types on your site. You should also have the words “buy,” “new,” and “owned.” But, that is quite a simplification of what SEO is and there is a lot more to it than that. For instance, it also links to social media marketing as well as how much information on your site is shared. However, using SEO the right way your business can become more successful overnight.
Create A Blog
You should already have a business website, but you may not be blogging. If not, why not? You obviously do not realise what a great resource a blog can be for your company or business. If you have a blog up and running, you have your own space for free advertising. You can use it to write articles about your industry or company and tag them to ensure they are seen. By doing this, you can generate more interest in your company. You can also use links to send them over to your website where they can purchase your product or service. If you are worried about how much time a blog will take to run, don’t be. There is an easy way to handle content creation, and that is to hire guest, writers. Tell them what you need on your blog and they will write it for you.
We already mentioned SEO is linked to social media so you should be using both. Social media is easy to get started with. Just set up a business account on all the big networks and then use them as news resources. For instance, use Facebook by writing articles about your industry. Then start group discussion pages and join in on the conversation. Get your employees to nudge those talking about the industry towards your site. By doing this, you can turn users into customers.
Lastly, once you get users to your site you want them to stick around and make a purchase. But, for whatever reason this does not always happen. But, you can increase your chances of making a sale by using a Google Remarketing scheme. Through this, ads to your site follow the user across the web even after they leave, reminding them about your business.