Writing a job advertisement isn’t a case of just writing a few lines on Indeed and waiting for the CVs to come flooding in. Just as employee will want to make themselves seem desirable to you, you should be trying to create a job that seems desirable to them. Fail to do this and you may put off all the right employees and only get the ones desperate for a job. Here are some ways to make sure your job advertisement grabs the right employees.
Where to advertise?
Most people look online nowadays for a job, but you’re welcome to run an ad in a local newspaper or on a poster somewhere. For most sites you will have to pay to add a job listing, but there are some free ones. You may also want to target specific job listing sites within your niche area, and of course let people know on your website and social media that you are hiring.
Including a salary
Before choosing a salary you may want to invest in a financial advisor or run a salary comparison survey to avoid offering too much or too little. If you’re looking for an experienced worker, minimum wage won’t do. Top employees know how good they are and won’t work for pennies. If the work is voluntary, make this clear in your job posting.
Be careful with jargon/technical language
You may think that by writing in heavily technical language, you are weeding out the employees who don’t understand your field. However, those who do understand what you’re talking about may in fact find you to be pretentious or lacking a sense of fun and be put off. This can include silly job titles (‘guest services agent’ instead of receptionist) or complicating roles (‘liaising with clients via telecommunication’ instead of ‘answering the phone’). Don’t let your advertisement sound like a robot wrote it and give it a sense of warmth that will lure in employees. Of course, you shouldn’t be too laid back and casual. Just find a balance between professionalism and personality.
Let the employee know what they can achieve
Listing off tasks and what you want from the employee might run the risk of making your business sound like a labour camp. Let readers know what they can gain from working for your company whether it is experience, opportunities of promotion, bonuses or shares. Even small perks such ‘an hour lunch break’ and ‘free tea and biscuits’ are worth shouting about.
Run the ad for a sensible time period
To make sure you give people the right amount of time to apply you should allow a few weeks before interviews. Of course, if you are desperate for staff, this may not be suitable. Nonetheless, you shouldn’t settle for the first person that applies for the job. Similarly avoid advertising the post for months – some people will see when it was posted and be put off, believing that the job is no longer available and that the employer has forgot to take it down.