Marketing is a phenomenon unlike no other. But, as we steamroll our way through 2015; it’s worth noting that you need to be on top of your game when it comes to marketing. Mobile, in particular, is not a flash in the pan. It’s not a myth. It’s something that needs to be considered carefully for those that are in the business world.
Every business needs to realise the potential of mobile. Let’s face it; the world isn’t going to get less mobile anytime soon.
Let’s take a look at some statistics.
1.4 billion Smartphone’s are used around the world.
The average American spends 2 hours per day on their phone and tablet
1 in 4 online searches is now done on a device
So, when you consider this, can you truly afford to ignore mobile marketing?
We thought not.
Here are some truths that your marketer may not have told you about.
It’s Here for Good
Whether you like the age of technology or not, mobile marketing is going nowhere. It’s here to stay and it’s here for good. Technology is only going to become more advanced and increasingly portable. So, you need to ensure that your business is upping its mobile strategy.
Optimisation on Mobile is Important
Optimisation of your primary site is vital. Don’t be fooled into thinking that your existing site is ready to go on a mobile device. This is not the case. You need to ensure that you are engaging with responsive design to make sure that you are ahead of the curve. Surprisingly, a lot of businesses are failing to keep up to date with responsive web. Ensure that you have an optimised website that engages with your target audience. This ensures that they come back time and time again. All businesses need to make responsive and optimised sites a matter of importance for the long term. It’s just millennial that want this. Silver surfers are more prevalent than ever.
Mobile is Not Used on the Go
Yes, it’s mobile. But, how many people use their phone or tablet to sit and surf the web from the comfort of their armchair? When people are searching in earnest for a company that they want to use, they’re not doing this while they’re walking down the street. So, you need to make sure that you have a website that is deemed fit for purpose to appeal to this kind of searcher.
Your Business is Not Too Small For an App
SMEs and startups can flourish from using apps. Apps are not just used in corporations and large scale companies. It’s vital that you make sure that you are putting together an app-based marketing strategy. Of course, you don’t have to. But, think about how apps are big business. Consumers love apps. But, it should be more than a condensed version of your primary website. It needs to be a unique selling point on its own. Here’s a hint. Apps need to be used for engaging customers. This is the key to driving sales and leads.