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Online Marketing Isn’t Old News Just Yet

Your business might have been around for many years, or it might be new to the game, but, no matter how experienced you may be or how in-touch you think you might be with current trends, you shouldn’t be diminishing the importance of the most basic online marketing methods just yet. Techniques have altered slightly, but the core principles remain the same, much as with the concept of marketing as a whole.

You may think your business isn’t missing a trick, but maybe it’s time you slowed your horses. Every company has room for improvement, and every company overlooks something somewhere. I don’t have all the answers for improving your marketing campaign, and, at the end of the day, it depends on numerous factors, such as the brand, the management within the company, and the state of the market you’re addressing. However, I do have some pieces of advice when it comes to online marketing.

The wonders of SEO

Ah, yes, that old terminology. Isn’t SEO an old concept, for that matter? Well, it’s not a new idea, but the algorithms and techniques which go into optimising a website for search engines such as Google are new. In fact, they’re always being updated, which is why it can be difficult for a business to remain top dog on results pages for very long at all.

The fact is that your business still needs SEO to master online marketing, perhaps more so than ever. At the core of it, search engine optimisation is about using techniques such as keywords and responsive website design to please the Google overlords and rank highly on results pages when people search for things related to your business and industry.

Of course, the criteria for Google’s secretive ranking methods are always changing, but your business just needs to adapt with them. Marketing campaigns are always being renewed, and this is no different. Stay on top of the game, and your business will stay on top of search results.

Live marketing

If ‘live marketing’ sounds like an exciting term to you, that’s because it is. There are no gimmicks here, or stories which seem too good to be true. Businesses all over the world are only now starting to really get stuck in with live video marketing, because it’s new, exciting and different to all the outdated advertising methods existing on the market.

Your business could truly flourish from this technological opportunity. Rather than forcing bland, soulless adverts on potential customers, why not try the personal touch? A live video is real. There are no tricks, and there are no veils behind which your company can hide. You can showcase your services in the flesh, or even simply your employees. The possibilities are endless, and there are many companies out there looking to offer such services to businesses: https://irisplatform.io.

YouTube

Whilst mainly being a place for funny cat videos, and watching Pewdiepie rant about all that is wrong with the world, YouTube is also, much like Facebook, one of the most highly visited websites in the world. Because of this, it’s the prime place for businesses to advertise their services.

What is perhaps a more intelligent move than shoving adverts in front of videos is to sponsor Youtubers. With audiences in the millions, and a friendly face that people trust, this is the best way for your product advertisements to actually be noticed, and not skipped. Online marketing is all about spotting the next best opportunity, and this is it.