Not every business owner is a whizz with the Internet. After all, we can’t be good at everything, can we?! And those that aren’t so hot with the Internet usually fall flat when it comes to online marketing. In this day and age, though, giving up with your online marketing isn’t good enough. You need to really nail it if you want to significantly increase your traffic and sales. So how can you get better with your company’s online marketing? In this blog post, we’ve answered many business owner’s common questions.
Is Social Media Necessary?
The short answer: yes. The long answer is that social media profiles for your company can greatly increase the traffic to your website. And they do wonders when it comes to your website’s SEO. If you have a company blog, you will be able to share each and every post you publish on your social media profiles. Your fans and followers can then share these posts, which gets them out there to a wider audience. And that is important, as it leads to more clicks onto your website. That’s not all, though. Social media profiles give you a new way to network with potential new clients and customers online.
Should I Use Video Content?
Most company owners are slightly wary of using video content they don’t have any production skills. Not only that, though, but it can also be expensive to buy all the equipment needed to create fantastic videos. However, it is super important that you do start utilizing video content. That’s because it is extremely shareable and is very likely to go viral! Not too clued up about how you can make excellent videos? You can always chat with a video production company, like The Mob Film Company.
What Exactly Is SEO?
This is a very good question! Even though SEO is super important these days for online marketing, there are still very few business owners who fully understand it. Just because your marketing team knows what they are doing isn’t enough. You also need to know why they are so bothered about SEO! It is all about where your company website ranks in Google search rankings. If you are doing your SEO right, it will appear on the first page of results. If you aren’t particularly good with your SEO, your website could be lost on the tenth page, and no one will find you! One of the quickest ways to boost your SEO is to add lots of keywords to your website’s copy and blog content.
How Do I Blog?
The main thing to remember is that you need to be consistent in all of your blog posts. So if you start blogging about tech but then all of a sudden switch to content marketing, you could confuse your readers. This could result in a decline in your audience. Make sure your content is relevant to your readers, and that each article is fresh and current.
See, online marketing isn’t so hard!