When it comes to marketing your business, you’ve got to do even more now to stand out than you ever have before. Marketing isn’t an easy discipline; it involves making sure everyone knows what your business offers and how they can avail themselves of your services. With that in mind, it’s important to do everything you possibly can to stand out in what is becoming an increasingly cut-throat landscape.
That’s where unique marketing ideas come in. Using a combination of social media nous, people skills, and good old-fashioned hard work, you can create a marketing strategy for your business that accommodates left-field ideas and communicates your brand’s core values. Here are just 6 ways you can create and augment an unconventional marketing strategy that will make your brand feel unique.
Think outside the box on merchandising
Sure, you could create some thoughtful and appropriate merchandise for your brand. Good merch drives sales, raises awareness, and increases loyalty to your products. If you’re thinking of merchandising, though, why not try something a little different? Why not opt for the off-the-beaten-track approach and try creating something that’s really going to stick in your customers’ minds?
There are a number of ways you could do this. If you’re looking for something curious and creative, you could try inflatable marketing. To find out more about that particular strategy, click here. Other unusual branding exercises you could try include puzzles (Rubik’s cubes and the like), stationery, and clothing. Take a walk on the wild side to increase your brand loyalty and your reputation.
Don’t be afraid to be strange
Creating content that doesn’t immediately seem linked to your brand might sound like a suicidal strategy, but trust us when we say it can actually drive traffic to your business. There are plenty of crazy, out-there marketing campaigns that have successfully increased the visibility of a brand or company, and it’s all because their marketing staff took a risk and tried something new.
With that said, it’s important to remember where your limits are. Don’t be too odd. Know your clientele – if you think your customer base won’t respond well to certain marketing techniques, don’t use them. Think outside the box, yes, but remember that your brand is the bottom line, and if you do something that seems like a betrayal of your brand values then you’re going to suffer further down the line.
Build an unusual social media presence
As everyone knows at this point, social media marketing is king. If you’re trying to build a marketing profile for your business and you’re not incorporating major social media platforms then you might as well not exist. With that said, it’s not a bad idea to start building a profile for your brand that’s a bit more unusual and off-the-wall. Customers respond very well indeed to social media that’s run by a human instead of an automaton.
For a great example of this kind of strategy in practice, try the official Wendy’s Twitter account. The fast food restaurant has built a reputation for itself as a clever, funny social media presence, responding quickly to users and engaging in witty banter with them. This works when done well, but when done badly it can seriously backfire, so don’t take it too far.
Integrate your marketing into your product
If your product and your marketing stand apart from one another, it can create a feeling of a disconnected and disengaged brand. If your social media presence is on point and your customer service is excellent but your product simply doesn’t reflect your marketing values, people will be turned off your brand identity as a whole. That goes for your actual product, your website, and everything in between.
You can achieve this by looking at prominent examples. Coca-Cola’s “Share a Coke” campaign is a great one, as is Spotify’s Wrapped initiative. These campaigns integrate marketing and product; they’re all about showing you how great the product is, but they’re also individually tailored to you and your situation. Consider doing something similar with your brand.
Try up-and-coming tech solutions
When the internet was first introduced, companies were fairly slow to pick up on its potential for advertising. It wasn’t until 1994, when companies started using pop-up ads and calls to action to entice users to click ad content, that the true potential of online advertising was realised. Similarly, responsive design wasn’t a prerequisite until smartphone usage increased and companies realised it was necessary to attract business.
When you’re looking to market your product in unique ways, try looking for tech solutions that the wider world hasn’t quite adopted yet (but that have significant and fast-growing user bases). You’ll look like a pioneer when everyone adopts that technology and you can honestly say you were there first. This is a risky approach – you might invest in something that’s doomed – but it can pay massive dividends.
Make connections with other brands
It’s an excellent business strategy to make connections with other businesses. By reaching out to brands with a similar strategy or audience to yours, you’re bridging gaps, bringing more demographics together, and introducing a whole new audience to a product they might not even have realised they needed. The benefits of making connections with other brands are well-documented.
You should try to think outside the box on this level too. Don’t just reach out to similar brands; try to look for companies who could complement your product in interesting ways. Are you a tech startup? As well as software companies, try reaching out to office furniture manufacturers or audiovisual equipment makers. There are plenty of sideways moves you can make when it comes to reaching out to other brands.