Advertising

When I've been skiing in Switzerland this year, I noticed a curious new habit. It seems as if the country has been struck by a new viral craze - and no, I don't mean Corona, but this one starts with a "C" too. With its freaky and funny challenges, the...

When it comes to marketing your business, you’ve got to do even more now to stand out than you ever have before. Marketing isn’t an easy discipline; it involves making sure everyone knows what your business offers and how they can avail themselves of your services. With that in mind,...

SEO or Search Engine Optimization is a process of advertising and marketing your website or blog on the internet. Just like marketing a new business or company in the market in general public, with SEO, you do the same thing but for your website. All of this process is done...

Catering the socializing needs of over 700m users, Instagram is amongst the largest fastest growing social networks. Apart from a social networking platform, Instagram has also emerged as a lucrative platform for social media marketing.  Marketers have identified Instagram’s potential as a platform for marketing and engagement with consumers and...

These days you constantly hear people talking about how "traditional marketing is dead!" Driven into the ground by social media, blogging and digital content. That modern generations don't respond to it anymore and bothering to use it is nothing more than a waste of time, money and resources. While it...

  Writing a job advertisement isn’t a case of just writing a few lines on Indeed and waiting for the CVs to come flooding in. Just as employee will want to make themselves seem desirable to you, you should be trying to create a job that seems desirable to them....

It is impossible for your business to thrive and prosper in the modern business world without some strong digital marketing on their side. Building a solid online presence is one of the cornerstones of success in the early 21st century, which is why more and more business owners are turning...

Have you heard the news? Physical forms of marketing are dead, and the future is now entirely online. That might be a slight exaggeration, but you should be focusing most of your marketing funding and efforts on online resources. The good news is even if you do this, it will...

PPC or “pay-per-click” campaigns often get used by organizations that want to drive traffic to their sites. They are also useful for new sites that have few inbound links going to them from external websites. One of the most popular PPC services on the Internet is Google AdWords. Of course,...

You could be forgiven for thinking that marketing today is all about the internet. But in fact, the best marketing uses a range of different technologies to make the most of different audiences. Some people might think that as the internet continues to grow, other technologies used for marketing have...