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Role of SEO in Digital Marketing

SEO or Search Engine Optimization is a process of advertising and marketing your website or blog on the internet. Just like marketing a new business or company in the market in general public, with SEO, you do the same thing but for your website. All of this process is done...
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Should You Let Someone Else Manage Your PPC Campaigns?

PPC or “pay-per-click” campaigns often get used by organizations that want to drive traffic to their sites. They are also useful for new sites that have few inbound links going to them from external websites. One of the most popular PPC services on the Internet is Google AdWords. Of course,...
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How content marketing benefits businesses

Every decent website is made up of text content that explains to the viewer what that business or organisation is all about. Many businesses hire content writers to put together this information and use SEO techniques throughout the content in order to raise the online presence of the site. SEO...
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