Instagram is the social media of choice for many, with over 1 billion monthly users. It’s especially popular with the younger generations. 18-24 is the largest age category on the app. There are a large number of people you could connect with. It’s convincing them to follow you which is the hard part. You want people to follow you, like your photos, view your stories and maybe even get your hashtag trending. This is particularly important for influencers and businesses who make money from their social media activity. Here are a few tips on how to build your following.
For users to follow you on Instagram, they need to know that you exist. It’s unlikely people are going to search for your specific username when they don’t even know who you are. This is where getting involved in your niche community can be helpful. If there are trends on Instagram, post them. Use popular hashtags. Comment on posts of successful accounts in your category. Let people know that you are out there. See if you could collaborate with a successful account in your industry.
If you are a business this could mean sending them your product to try. If you are an influencer this could mean doing a photoshoot with them or just shouting out each other’s usernames to introduce each other to your audiences. The more opportunities users have to see your account, the more likely it is that they will check you out.
Convince them to stay
Once users know you exist and check out your account, you want them to make the commitment to follow you. If they follow you, your posts will be showing up in their feed so they are more likely to interact with everything you do. Make your account impressive by using it to the best of your ability. Have a quality profile photo and your bio fully filled out. Use geotagging to appeal to your local audience. Make use of posting stories and create highlights so people quickly looking over your account can see the type of content you post.
Post regularly to keep users updated on what you are doing. You don’t want them to forget about you and for your account to dry up. If you are frequently posting, you’ll create a backlog of photos that people can look over and decide whether they like you. This is where aesthetic photos with pretty filters come in handy.
You should be consistent in your posting not just with timing but with what you post. Find your niche and stick with it. You don’t want your followers to be confused about what they signed up to. If they think you are one type of influencer but you start posting a different type of content, it is likely they will unfollow because they are not interested in you anymore. Maintain your account to a high standard and users will want to follow and see what you do next.
The bigger the better
The more followers you have, the easier it is to grow. Your posts will show up in the feeds of more people who will interact with your post. There is more opportunity for users to share your posts with their followers, sending traffic your way. The better your statistics, the better your reputation. People are often sceptical about accounts with hardly any followers or interaction. Users are always looking out for bots or scams. When you start, it can be a slow process in building followers.
This is where promotional websites come in useful. These websites will increase your Instagram following with real accounts. They start off free and assess your account to build your following in the most natural way possible. This extra jump in statistics will make you seem legitimate and more professional as you continue to post and market your account to new followers. If you are struggling to get your profile active, using a promotional website might be a good fit for you.
There are lots of ways that you can promote your account to people who will be interested in what you do. Becoming an overnight viral sensation is unlikely but with commitment you can find the success you are looking for.