It is easy to assume that having a website online is enough to generate sales; however that is not the case at all. Actually you need to make sure that you put some work into driving traffic to your website. People probably won’t stumble across your website by mistake, so you need to make sure you do what you can to make that happen.
If you are asking yourself how to increase website traffic then starting with social media is a
must. These days most of us are comfortable with social networking websites such as Facebook and Twitter. The fact that you enjoy these websites means that your customers do too! Social media allows us to access information on the move and as a company it is vital that you are a part of this.
You should ensure that you have a social media presence with strong links to your website. It is important that you manage these effectively in order to build followers and increase the traffic being driven to your site. You should really look at social media accounts as being an extension of your customer service.
Search Engine Optimisation
Search Engine Optimisation (SEO) is all to do with getting your website seen and well ranked by the likes of Google. You might need to get an expert on board to help with this as it can be quite complicated.
Simply speaking it is about making sure search engines recognise you and know to rank you. This means putting relevant keywords in your text and making sure that search engines know what your website is about. The likes of Google also like websites with fresh content, so things like blogs can work well for this.
You should also be trying to naturally build up the number of external websites that link to you. Search engines see this as a nod to your popularity and therefore assume you are a worthwhile resource to rank highly.
Spreading The Word
If you want people to visit your website then you need to make sure that people know it exists. Make sure that your website is linked to from as many places as possible. If you have any business stationery printed then this should include your website address. The same goes for other business items you might have printed such as flyers and leaflets. You want people to be able to find your website easily should they need to.
The User Experience
When people visit your website it is important that they have a good impression of you and your business. It is essential that you ensure that the website is easy to navigate and that buying from you is simple. If people struggle to your website then the chances of them coming back to you again are slim. It is also unlikely that they will recommend you to anyone else. You should also make sure that you have a reliable server so that your website is up and running all of the time. If someone visits your site and it doesn’t load it is unlikely that they will try again.