SEO Moving Too Fast? Here’s How to Keep Up
Technology and the way we use it move quickly. When you own a business, it’s essential to keep up with the practices that are relevant to your industry, but it can be a struggle. When everything’s moving so fast, how can you find the time to stay up to date? Just as you’re getting to grips with something new, everyone else is already starting to move on. Keeping your knowledge of the latest SEO trends refreshed is important for many people, whether they’re a business owner or a website designer. But how can you be sure you’re still doing the right thing? If you’re worried that you’re not keeping up with the fast-paced world of SEO practice, use this hints to make sure you are.
Set Up a Google Alert
Creating a Google Alert is one of the easiest ways of having industry news come to you. Just go to google.com/alerts and type in the phrase about which you want to receive news. It could be something as broad as SEO, but it’s better to narrow it down to something more specific. If you pick too broad a phrase, you might not get the best results. You could add something like “Google algorithm” or “SEO best practice”. Then you can choose how often you want to receive news from your alerts, and links to articles will come straight to your inbox without you having to search for them.
Read Industry Leader Blogs
Although sometimes you’ll read something by someone you’ve never heard of, industry leaders will naturally have a lot to say. If you find blogs that you enjoy or find useful, make sure you subscribe. You can keep track of new posts from the authors you respect instead of reading random content all the time. Using something like the WordPress Reader you can have all the posts you want in one place. You could also set up an RSS feed or subscribe by email so that everything comes straight to your inbox.
Keep an Eye on Twitter
Twitter can also be a useful tool for watching what everyone is talking about. Many people use the social network to stimulate conversation about a range of issues. You can create a list of your favorite tweeters and label it “SEO” to filter them from the others you follow. You can also make a stream from a saved search using relevant phrases. Don’t forget to make conversation on Twitter too, as well as watching everyone else.
Get Someone Else to Do It
Keeping up with best practices is important, but not everyone needs to do it as much as everyone else. As a business owner, it’s important for you to understand at least some of it. But if you don’t want to spend all your time updating yourself about the latest SEO news, find someone else to do it for you. Hire a company who will do all the fancy search engine stuff for your website so that you can concentrate on other things.
There may be a lot going on in the world of SEO, but don’t let it all pass you by. If you still struggle, try to set aside a few minutes every day to catch up on reading.