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Tips / Guides

Tools & Systems That Can Help You Run Your Online Business More Effectively


Most people start an online business so they can create more freedom in all aspects of their lives, but a lot of what happens in the midst of the excitement around starting a new business is a lot of long hours, being chained to their desk for 18 hours per day to meet client deadlines, and although they’re making money and have clients, all the notions of the freedom lifestyle have long been left behind.

Before you throw in the towel and start believing that you’re doomed to business failure, it may be time to rethink some things.

One of the keys to success is having strong systems in place that can support your growth, so you need to look at how you’re currently running your business versus what the goals are you have for yourself.

Of course, the tools and systems you use to run your business will depend on things like how far along you are in your business, how much you can afford to invest into your business each month, and also the type of business model you have.

While not everything covered here will apply to you right now, or in your current business at all, it may apply in the future, or simply give you some ideas when it comes to scaling things properly.



Project Management System:

Nowhere near as scary as it sounds, a project management system is simply a process you use within your business to keep your projects and tasks organized and all in one place. Long gone are the days of endless desktop folders full of Word Docs and PDFs. The good thing about project management systems is that you’re never too early or late in your business to start using one. Whether you’re a solopreneur who just wants a bit more structure, or you’re running an agency with a full team and want a place to collaborate with them quickly, then you’ll find lots of solutions starting from free, right up to highly sophisticated platforms that cost a bit more than free, but are worth the time you save.

Email Marketing System:

If you’re running an online business, then a large majority, if not all of your clients will hear about you online, and if you’re not taking advantage of email marketing as a way to generate new leads and sales, then you’re definitely missing out. Email marketing can be as simple or as complex as you like, depending on your overall marketing strategy, so whether you want to create multiple sequences for different people in your audience, or just have a weekly customer newsletter you send out, it will make a difference in your business. The best thing about email marketing is that you can completely automate it, so you can create your emails ahead of time and schedule them to go out at the relevant times which will keep you consistent with your customers and readers.

Support System:

One thing that all successful business owners agree upon consistently as one of the main factors in their success, is the ability to focus only on their zone of genius and delegate the rest. This is recommended from the very beginning of your business, even if you think you can’t afford it. You can choose to hire a VA (virtual assistant) for a few hours per month to start off with who will take care of the things you’re not great at or don’t enjoy, such as answering emails, making website tweaks, etc, leaving you to focus on the tasks that actually bring you money and grow your business. If you want to take things to the next level, then you can consider outsourcing to a dedicated company like who will be there to answer customer calls and take care of what you need, while also providing you with a full virtual office set up which will boost your credibility with potential clients.

A Sales Funnel:

This is simply a process that is used to automate your lead generation and sales processes so that you can focus on actually doing the work you need to be doing while you make money on repeat. Sales funnels, when set up correctly, will completely transform your business, and create more freedom in terms of time and money for you. As with most of these, a sales funnel can be as simple or complex as you like, and if you run an online business, then a big part of your sales funnel will be done through email marketing and social media.